Overview
BE YOU is our answer to the need for combining innovation and comfort in a lingerie piece that adapts to every body type.
The BE YOU line represents excellence in the fusion of innovation and comfort.
The wireless ‘minimizer effect’ brasupports, shapes, and enhances the natural curves of the female body, covering 29 size and cup combinations with just two sizes, minimizing returns and optimizing online purchases.
Key features of the Yamamay BE YOU line:
- Engineered-Knitting technology for targeted compression and breathability
- Wireless bra with minimizer effect
- High-waisted briefs with a slight shapingeffect
- Made with 55% recycled fibers
- Available in two sizes (XS/M and L/XXL)
- Color options: black and bronze
The elegant and versatile design offers a contemporary, modern look, perfect for any time of the day—whether at work, relaxing at home, or during sports activities. In every occasion, the garments provide support, enhance natural shapes, and ensure long-lasting comfort.
Thanks to its invisibility under clothing and its ability to fit every body type, the BE YOU line stands out for the practicality and well-being it delivers.
By scanning the QR code on the label, customers can access the Product ID Card, which provides detailed information on materials and sustainability impacts.
Yamamay – Your best friend
Yamamay presents the new "Your Best Friend" campaign, shot by photographer Giampaolo Sgura, celebrating beloved lingerie through candid images of friendship. Models Lucy Bramani and Skyler Witschge wear the wireless “minimizer effect” bra from the BE YOU line.