Why open a franchise with Yamamay

Over 400 stores worldwide have already chosen to enter into franchise agreements with us. The reputation acquired by the brand over the years and a transparent pricing policy make the choice to open a Yamamay branded store a winning opportunity.

Benefits at a glance

Controllo qualità

Project evaluation
Assistance in the search and selection of commercial locations. Joint analysis of the technical-economic feasibility of the investment.

Supporto gestione

Store management support
Pre-opening training, support of a company team for the first store set-up, assistance and ongoing monitoring services.


Dedicated training
Courses related to sales and product knowledge, visual merchandising, IT skills and security regulations.

No - royalties

No royalties
Full and free use of the Yamamay brand, no payment of royalties or license fees.

Requirements for opening your franchise

Store standards
  • Catchment area: urban areas with at least 50,000 inhabitants.
  • Location: historic centres, shopping centres and major shopping streets.
  • Minimum area: 120 m2.
  • Showcases: at least two, plus the entrance.

Yamamay provides support in searching for the location and ensures a careful geo-marketing analysis on the territory. Our development team also provides support in negotiations and contracting activities.

Initial investment
  • Investment range: 70.000 € - 120.000 €
  • Investments related to the purchase of furnishings: about €650 per square metre.

In addition, the franchisee is responsible for the investment for the execution of construction and plant engineering works necessary to set up the store, for the computerisation costs and for insurance coverage obligations.

Yamamay’s technical department will design the store free of charge.

Business model

Yamamay guarantees its franchisee:

  • a Guaranteed Trade Margin on sales.
  • the return of unsold fashion products at purchase cost at the end of each season;
  • the payment of the products purchased based on store sales.
Franchisee Profile

We are looking for people with good knowledge of the territory in which they will operate, good interpersonal skills, sales aptitude and autonomy in the management of their work team.

The franchisee is responsible for its business and the development thereof. In compliance with the rules of the franchise agreement, the franchisee will contribute to the development of the entire Yamamay chain.

We are looking for people, entrepreneurs or companies with good knowledge of the territory in which they will operate, excellent managerial skills, knowledge of the retail sector and autonomy in team management.

Do you want to open your own Yamamay store?

Fill out the form and start your journey!

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