Overview
Principessa SUPER BRA is our answer to environmental challenges that must be tackled effectively and concretely, in particular with reference to waste reduction and responsible waste management.
Principessa Super Bra
The Principessa SUPER BRA is a best practice in the fashion industry, as it addresses the exponential growth of inclusive sizing while delivering performance that surpasses traditional products in this segment.
From three sizes (S-M-L) covering 25 size/cup combinations in the 2020 design, we have expanded to five sizes (XS-S-M-L-XL) covering 35 size/cup combinations, ensuring exceptional performance in terms of comfort, support, lightness, and versatility. The experience gained and the commercial success achieved have allowed us to extend this product engineering to other lines as well.
Project Data
- 5 sizes for 35 size/cup pairs
- above-average sell-throughs
- strong reduction of unsold products
Principessa Super Bra Silver Edition
Princess Super Bra Silver Edition is an emblem of support that crosses generations and moments of life, designed for breast surgeries, new mothers and suitable for the silvergeneration for the doubleopening; this new bra ensures comfort and style without compromise.
Key features of the new model include:
- Versatile Closure: Equipped with dual fastenings, front and back, for enhanced post-operative convenience, during breastfeeding, or for medical examinations.
- Innovative Materials: Non-metallic components that allow for diagnostic procedures such as mammograms without the need for removal. The fabric is soft, breathable, and feels like a second skin.
- Wraparound Design: With removable or additional cups, it offers easy post-operative customization.
- Sustainability and Innovation: The “Principessa Super Bra” represents a commitment to innovation, female inclusivity, and sustainability. Its structure and elastic fabric accommodate a wide range of sizes with just five base measurements. The product comes with a PRODUCT ID CARD detailing environmental impact information.
“For twenty years, Yamamay has stood by women, understanding their needs and supporting them through every stage of life. This new edition is another step in that direction, blending well-being, sustainability, and innovation.”
Barbara Cimmino, Head of CSR & Innovation Yamamay