Press releases

A new concept store that brings together fashion, sport and technology

Yamamay doubles its presence at CityLife Shopping District

COTTON SECOND SKIN: A second skin everyday

Yamamay selects tennis players Simone Bolelli and Mattia Bellucci for the Spring/Summer 2026 season

Yamamay chooses Rose Villain for the 2025 Christmas campaign It's Christmas time

Yamamay launches the festive season with a new capsule collection created in collaboration with Elves Behavin' Badly

Yamamay presents Milano Cortina 2026 official licensed products

Yamamay presents Super Cups: a new line of women's underwear designed to embrace, support and enhance even the fullest curves

Christmas has come early at Yamamay with a new capsule collection in collaboration with Trudi

Yamamay presents a new capsule collection inspired by Harry Potter

Love the sea - Feel the Ocean

Yamamay presents its new line of lingerie for comfort,lightness, and invisibility under clothing