03 Nov, 2026
COTTON SECOND SKIN: A second skin everyday
03 May, 2026
Yamamay selects tennis players Simone Bolelli and Mattia Bellucci for the Spring/Summer 2026 season
19 Mar, 2026
Yamamay doubles its presence at CityLife Shopping District
01 Dec, 2025
Yamamay chooses Rose Villain for the 2025 Christmas campaign It's Christmas time
30 Nov, 2025
Yamamay launches the festive season with a new capsule collection created in collaboration with Elves Behavin' Badly
30 Nov, 2025
Yamamay presents Milano Cortina 2026 official licensed products
15 Nov, 2025
Yamamay presents Super Cups: a new line of women's underwear designed to embrace, support and enhance even the fullest curves
01 Nov, 2025
Christmas has come early at Yamamay with a new capsule collection in collaboration with Trudi
01 Aug, 2025
Yamamay presents a new capsule collection inspired by Harry Potter
01 Apr, 2025
Love the sea - Feel the Ocean
15 Mar, 2025
Yamamay presents its new line of lingerie for comfort,lightness, and invisibility under clothing
01 Mar, 2025
Yamamay presents Superfine Shaping: the women's lingerie line that shapes without constricting