Our vision
The Sustainability Report 2024
Sustainability Bits
In collaboration with Confimprese and ASVIS, we have produced videoshorts to raiseawareness and engage our customers and collaborators in contributing to a more sustainable world.
Our sustainability Ambassadors
A team of representatives from various Yamamay departments forms our sustainability governance. They embody our commitment to enhancing positive impacts on the environment and society.
The Sustainability Balanced Scorecard
We have launched a project focused on the development of a Sustainability Balanced Scorecard, a strategic management system that aims to provide additional support in the implementation of the corporate strategy linked to CSR and awareness of the environmental impacts of our actions.
The goal is to shift management’s attention from the results, focusing instead on the causes that determine the same results, to anticipate the most significant developments in the external environment, quickly adapting business processes through the continuous updating of the most important business KPIs.
Yamamay’s stakeholders
At Yamamay, we pay close attention to the participatory dialogue between the company and its supporters, in an effort to strengthen the relationship with stakeholders to make the exchange of ideas increasingly more authentic.
According to the principles defined by the “AA1000 Stakeholder Engagement Standard”, we have identified 11 categories of stakeholders who are able to influence our business decisions and the achievement of our corporate objectives.
Consumers & Clients
Stores, e-commerce, social, brand reputation, surveys, Corporate Website
Employees
Training courses, Intranet, Annual meeting with Ambassadors, climate surveys, individual product surveys, Welfare platform, Green Trend Review, Yamapp.
Suppliers
Dedicated platform for gathering environmental, social and quality surveys, audits, QC, ISPE, personal profile on Yamamay website, Corporate Website, Manufacturing Agreement.
Franchisees
Franchise agreement, Training meetings, Yamapp, Presentation of collections.
Industry Associations
Workshops, lobbying, webinars, involvement in governance bodies.
Scientific Community & Universities
Webinars, conferences, testimonies, partnerships, social media, Corporate Website, technical workshops.
Non-Governmental Organizations
Meetings, event organization, Corporate Website.
Institutions & Local Communities
Meetings, workshops, webinars, technical seminars, involvement in governance bodies, support for sustainability in governance.
New Generations
Events in schools, internships and training.
Media
Interviews, sponsorships, online and offline advertising campaigns, social media, event organization.
Sales Agent
Meetings at the HQ, Ongoing support and continuous operational assistance, Dedicated training courses.
The double materiality matrix
We have identified 11 stakeholders who can influence our business decisions and the achievement of our objectives and who can allow us to identify the risks to be avoided and the opportunities to take advantage of. Through their involvement, we conducted our materiality analysis to identify the sustainability aspects relevant to the sustainability matrix.
Planet, People and Product: the three sides of sustainability
