Press releases

Sporting heritage and contemporary style come together in the new collection born from the collaboration between Yamamay and Australian

SCULPT gets a makeover: Yamamay’s shapewear line becomes even more high-performance, sustainable, and innovative

Yamamay presents a new "wow effect" bra designed to show off your cleavage

Yamamay and Guess: the summer 2026 drop in stores

Yamamay loves Napoli (italian version)

Baby Blu for Yamamay: a capsule collection inspired by the art of beaded embrodiery

Yamamay and Guess present a capsule collection for spring/summer 2026

Yamamay presents the spring version of Super Cups: the female underwear line designed to embrace, support and enhance even the most generous shapes

A capsule collection for the summer (italian version)

A new concept store that brings together fashion, sport and technology (italian version)

Yamamay doubles its presence at CityLife Shopping District

COTTON SECOND SKIN: A second skin everyday