Press releases

Yamamay chooses Rose Villain for the 2025 Christmas campaign It's Christmas time

Yamamay presents Milano Cortina 2026 official licensed products

Yamamay launches the festive season with a new capsule collection created in collaboration with Elves Behavin' Badly

Yamamay presents Super Cups: a new line of women's underwear designed to embrace, support and enhance even the fullest curves

Christmas has come early at Yamamay with a new capsule collection in collaboration with Trudi

Yamamay presents a new capsule collection inspired by Harry Potter

Love the sea - Feel the Ocean

Yamamay presents its new line of lingerie for comfort,lightness, and invisibility under clothing

Yamamay presents Superfine Shaping: the women's lingerie line that shapes without constricting

Amour Toujours – A Love Manifesto

Yamamay presents the new edition of the Space bra