Profile
Overview
For over 20 years we have been engaged in the retail sale of underwear, corsetry, lingerie, swimwear, clothing and accessories, becoming a leader in the market and always focusing on the well-being of our customers through the creation of durable and quality products.
We believe that the responsibility we put into every action and every innovation is decisive for sustainable growth in the medium term, today and always.
Purpose
We inspire beauty and joy in people, accompanying them through every stage of their ever-evolving lives.
Mission
To be a point of reference in the lingerie and swimwear sector, recognised for the excellence of our products and our commitment to sustainability and innovation.
Vision
We are committed to valuing uniqueness and natural sensuality, promoting well-being and connection in an ongoing dialogue with the world.
Corporate Social Responsibility
We firmly believe that our development potential goes hand in hand with the will to do good and to look after others.
This is precisely why we strive to offer a working environment in which our employees can develop their potential and seek to create a participatory and honest dialogue with our stakeholders, ensuring the concrete achievement of the corporate and community good.
Yamamay in numbers
31/12/2024
consolidated revenues 2024
Sold items
Employees
Female employees
of training provided
Indirect market based emissions vs. 2023
Our History
We need to travel all the way to Japan to discover the roots of the name Yamamay. Here, enclosed in its ethereal beauty, shines a cocoon characterised by silver and crystalline reflections. Until its timid sparkle turns into magnificent wings and its green body is ready to take flight and enchant the world with its centuries-old beauty. Its name is Bombix Yamamay.
Today – as, we have been doing for more than 20 years now – we plan, design and develop collections of underwear to dress all types of women and ensure their well-being. The passion and love for what we do have allowed us to become a brand appreciated and loved by consumers all over the world.
Discover the milestones in our corporate history!
2001
Inticom S.p.A., sole owner of YAMAMAY, is founded
2001
Inticom S.p.A., sole owner of YAMAMAY, is founded
First store opening in September
2004
Opening of the first international store in Cyprus
2004
Opening of the first international store in Cyprus
Yamamay is awarded the first “Franchisor of the Year” in Italy
2005
Opening of the flagship store in Milan Corso Vittorio Emanuele
2005
Opening of the flagship store in Milan Corso Vittorio Emanuele
Inauguration of the branch in Hangzhou (China) for sourcing and quality control activities
2007
Inauguration of Yamamay’s new headquarters in Gallarate (VA)
2007
Inauguration of Yamamay’s new headquarters in Gallarate (VA)
Jennifer Lopez signs a three-year license with Yamamay
Yamamay becomes a sponsor and licensee of the +39 Team, participating in the Americas Cup in Valencia
2009
Launch of the Yamamay beauty brand
2010
Launch of the “Go Green” campaign in collaboration with AzzeroCO2, with the aim of reducing the carbon footprint
2011
The Cimmino and Carlino families take control of Inticom and a merger is completed
2012
Intesa Sanpaolo acquires a 10% stake in the Group’s share capital
2012
Intesa Sanpaolo acquires a 10% stake in the Group’s share capital
A capsule collection signed by Chiara Ferragni is launched. Yamamay becomes the first underwear brand to use an influencer for marketing
The Yamamay women’s volleyball team wins the Italian Championship, the Italian Cup, the European CEV Cup and the Italian Super Cup
2013
Presentation of the “Yamamay Fashion Show” on SKY
2014
Yamamay launches SCULPT, a collection of shaping underwear produced using Sensitive fabrics
2015
Intesa Sanpaolo transfers its stake in Pianoforte to Melville.
2015
Intesa Sanpaolo transfers its stake in Pianoforte to Melville, a joint venture between Intesa Sanpaolo and Neuberger Berman.
Launch of the women’s lingerie collection designed in co-branding with Naomi Campbell, who becomes the new brand ambassador.
2016
Yamamay launches the “Yhome” collection
2016
Yamamay launches the “Yhome” collection
Collaboration with Giovanni Gastel for an art event
2017
Launch of the new “Yamamay beach” concept store
2018
Opening of the flagship store in Dubai at the Marina Mall
2018
Opening of the flagship store in Dubai at the Marina Mall
Signing of a sponsorship deal with Cristiano Ronaldo for the CR7 brand
2019
Yamamay launches the first bra designed to assist women in the post-operative phase using the INNERGY technology
2020
Production of face masks with fabrics certified by the Istituto Superiore di Sanità and CE marked
2020
Production of face masks with fabrics certified by the Istituto Superiore di Sanità and CE marked
Yamamay is the first brand to organise a fundraiser to support the research departments of the hospitals: Sacco in Milan, Spallanzani in Rome and Federico II Polyclinic in Naples
2021
Yamamay is the first swimwear brand to launch a capsule collection featuring 100% recycled and recyclable polymer fabric.
2021
Yamamay is the first swimwear brand to launch a capsule collection featuring 100% recycled and recyclable polymer fabric, with a certification of eco design and circularity.
The Board of Directors provides for the inclusion of an independent female board member
2022
M.A.R.E. Project
We support One Ocean Foundation and Centro Velico Caprera in the M.A.R.E project.
2022
M.A.R.E. Project
We support One Ocean Foundation and Centro Velico Caprera in the M.A.R.E project, born to monitor pollution from chemicals and marine biodiversity, disseminating knowledge and awareness on important environmental issues.
RS21 Cup Yamamay
We support sport in contact with the sea and nature, investing resources and energy to develop an environmental culture aimed at achieving the goals and targets of the UN 2030 Agenda.
Sponsor of the Jova Beach Party
We sponsored the Jova Beach Party event, creating a dedicated capsule collection for the occasion.
Join the WHP Program
We have joined the WHP Program committing ourselves to build, through a participatory process and a perspective of social responsibility, a context that encourages the adoption of positive behaviors and choices for health.
2023
ADAPTIVE COLOR Collection
We have launched the new spring line ADAPTIVE COLOR
2023
ADAPTIVE COLOR Collection
We have launched the new spring line ADAPTIVE COLOR
Join the UN Global Compact
Starting from 23 January 2023, we acceded to the social responsibility initiatives of the United Nations Global Compact (UNCG) and its ten principles relating to human rights, labour, environment and anti-curruption.
LILT and ANT screenings
Our employees were able to undergo preventive screenings thanks to our collaboration with LILT and ANT.
Workplace Health Promotion Award
We have been awarded the "Workplaces Promoting Health - WHP Lombardy Network" recognition for 2022.
Sustainability Leader 2023
We are among the companies recognized as "Leader of Sustainability 2023" by Il Sole 24 Ore and Statista.
M.A.R.E. Project
We are participating in and supporting the second edition of the M.A.R.E. Project.
Yamamay RS21 Cup
We are the main sponsor of the Yamamay RS21 Cup.
Sustainability Report
We have published the fourth Yamamay Sustainability Report
Launch of Principessa Super Bra Silver Edition
We are introducing the innovative Principessa Super Bra Silver Edition line.
SCULPT Celebrates 10 Years
The SCULPT line by Yamamay marks a decade of success, celebrated for its aesthetics, functionality, and sustainability.
Asfor-Isvi Award for Excellence in Innovation
Barbara Cimmino, Head of CSR & Innovation at Yamamay, received the Asfor-Isvi Award for Excellence in Innovation 2023, recognizing her ability to promote innovative processes, create value, and generate real impact within the company and society.
Yamamay Sport
We launch the Yamamay Sport Collection
2024
My Life Partner Campaign
Yamamay introduces the My Life Partner line.
2024
My Life Partner Campaign
Yamamay introduces the My Life Partner line.
Workplace Health Promotion Award
We have received the "Workplaces Promoting Health - WHP Lombardy Network" recognition for 2023.
LILT Screenings
Our collaborators were able to undergo preventive screenings thanks to our collaboration with LILT.
M.A.R.E. Project
We participate in and support the third edition of the M.A.R.E. Project.
RS21 Cup Yamamay
We are the main sponsor of the RS21 Cup Yamamay.
Sustainability Video Bits
Yamamay and other Confimprese associates collaborated in designing sustainability video shorts.
Sustainability Leader 2024
We are among the companies recognized as "Sustainability Leaders 2024" by Il Sole 24 Ore and Statista. This recognition rewards our commitment to promoting and reporting an economy that is respectful and sustainable towards the environment, people, and the regions in which we operate.
"Ready to Fly" Campaign
Gianmarco Tamberi is the Ambassador for the new Yamamay Man Summer 2024 swimwear and underwear collection.
INGRID and SUNRISE Collection
We present the Ingrid and Sunrise lines made with innovative and sustainable FishTale swimwear fabric, composed of nylon recycled from ghost fishing nets and 100% recycled spandex.
2025
Yamamay receives the “Sustainability Leader” award for the third consecutive year.
2025
Yamamay receives the “Sustainability Leader” award for the third consecutive year.
Participation in the fourth edition of the M.A.R.E. project.
Yamamay’s presence in Italy and worldwide
Our headquarters are located in Gallarate, in the province of Varese, and we operate in 30 countries: a total of 608 stores, of which 480 in Italy. The digital sales network, instead, consists of 11 online shops and 3 marketplaces.